This could be a bathing-suit cover-up, but I like to wear it as a summer duster. I just happen to be wearing a bargain I found while holiday shopping last December. "In fact, I have a hunch most people can easily think of their best-ever bargain buys. "I think that no matter our age, finding a great bargain is a rather unforgettable experience," she explains in the video and later reiterated to me over the phone.
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So I asked if she could give me the full breakdown of her go-to drugstore-makeup look, including the specific formulas and tips she swears by. (See her full drugstore makeup tutorial here!) Even though I've been slower than my mom in adopting a regular queue of budget beauty must-haves, I can never help marveling at her makeup. It hasn't been until recently that she has embraced more affordable formulas and integrated them into her YouTube content and day-to-day beauty routine. To be completely honest, I used to be a total snob when it came to makeup, and for a long time when I was growing up, my mom always preferred prestige formulas as well. One such example? She is a savant when it comes to bargain shopping-be it fashion or beauty-and just one look at her perfectly applied makeup yields proof that one need not spend a fortune on skincare and makeup products to look totally amazing.
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(She's never had an injection or even a professional facial!) That said, she has better skin than I do (unfair but true), and she regularly schools me in her whip-smart makeup techniques and product suggestions. Okay, obviously I'm kidding, and in reality, my mom refreshingly embraces her age and the natural aging process. And if you're new to the vertical, welcome! My mom is 73, a professional makeup artist, a beauty YouTuber, and, perhaps most notably, immune to aging (at least aesthetically speaking). If you're a Who What Wear Beauty regular, you're likely already familiar with my 73-year-old, *very* badass mom, Elise Marquam Jahns.
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